Jesse Cole Net Worth 2025: Biography, Age, Height & Life Story

Jesse Cole is the founder of Fans First Entertainment and owner of the world-famous Savannah Bananas, a revolutionary figure in sports entertainment who has transformed baseball into a spectacle that sells out stadiums across America. At 41 years old, this Massachusetts-born entrepreneur has built a sports empire worth millions, with Jesse Cole net worth estimated between $5-10 million as of 2025. Using Jesse’s Fans First Experience approach to customer experience, the Savannah Bananas have sold out every game since their first season and have a waiting list in the hundreds of thousands for tickets. His financial success story showcases a journey from a small-town dreamer to the wealthy owner of America’s most entertaining baseball team.

Early Life and Family

Jesse Cole was born on March 13, 1984, in Massachusetts, United States, to Kerry Cole and Diane, making him 40 years old as of 2025. Growing up in a middle-class family, Jesse developed his passion for sports and entertainment from an early age. While specific details about his siblings and early childhood remain not publicly confirmed as of 2025, his upbringing in Massachusetts provided the foundation for his entrepreneurial spirit.

Jesse’s educational background includes studying at Belmont University, where he honed his business acumen and developed his unique approach to customer experience. His college years were formative in shaping his philosophy of putting fans first, which would later become the cornerstone of his business empire. The influence of his parents, Kerry and Diane, instilled in him the values of hard work and innovation that would drive his future success.

His early exposure to baseball and entertainment created the perfect storm for what would become his life’s work. Even as a young man, Jesse showed signs of the theatrical flair that would later make him famous as “the guy in the yellow tuxedo.” His family’s support during his formative years was crucial in developing the confidence he needed to pursue his unconventional path in sports entertainment.

Physical Appearance

Jesse Cole stands at approximately 5 feet 10 inches (178 cm) tall and maintains a healthy weight of around 170 pounds (77 kg). His distinctive appearance is characterized by his signature yellow tuxedo, which has become his trademark look and earned him the nickname “Yellow Tux Jesse.” He has brown hair and brown eyes, with a charismatic smile that perfectly complements his energetic personality.

His physical presence is commanding yet approachable, which serves him well in his role as the face of the Savannah Bananas brand. Jesse maintains his fitness through an active lifestyle that includes participating in the various promotional events and activities that the Bananas are famous for. His energetic demeanor and theatrical presentation style make him instantly recognizable in the sports entertainment world.

The yellow tuxedo isn’t just a costume choice—it’s become an integral part of his brand and the Bananas’ identity. His commitment to always appearing in character demonstrates his dedication to the entertainment aspect of his business model. This attention to his public image has contributed significantly to the viral success of the Savannah Bananas on social media platforms.

Personal Life & Relationships

Jesse Cole is married to Emily Cole, and together they have built both a successful business partnership and a loving family. After the birth of their son, Maverick, Emily stepped back a little from every day operations to raise Mav and the other children in their care. Jesse and Emily are foster parents, demonstrating their commitment to giving back to their community beyond their entertainment empire.

The Cole family resides in Savannah, Georgia, where they’ve become integral parts of the local community. Emily also oversees their Airbnb rentals on Tybee and wrote the team’s first children’s book, titled “Go Bananas!” Their partnership extends beyond marriage into a successful business collaboration that has revolutionized sports entertainment.

Jesse maintains an active social media presence, particularly on Instagram (@yellowtuxjesse), where he has built a substantial following. His lifestyle reflects his commitment to entertainment and fan engagement, often sharing behind-the-scenes moments from Bananas games and events. The family’s involvement in foster care through their “Bananas Foster” initiative showcases their dedication to making a positive impact beyond the baseball diamond.

Career & Achievements

Jesse Cole joined the industry in 2008 as General Manager of the Gastonia Grizzlies. It was here that he started providing a circus-like atmosphere at his ballparks. This early experience laid the groundwork for what would become his revolutionary approach to sports entertainment. His breakthrough came when he founded Fans First Entertainment and acquired the Savannah Bananas in 2016.

Jesse is the proud inventor of the fastest and most entertaining game of baseball, Banana Ball. Banana Ball puts a fun twist on traditional baseball with new rules featuring a two-hour time limit, no walks, no bunting, no stepping out of the box, no mound visits, and best of all, fans can catch a foul ball for an out. This innovation has transformed how baseball is played and consumed by audiences worldwide.

Major achievements include selling out every home game since the team’s inception, building a social media following of over 15 million across platforms, and creating viral moments that have redefined sports marketing. In 2024, the team announced their first “world” tour, taking their unique brand of entertainment to stadiums across the country. Jesse has also become a sought-after keynote speaker, sharing his “Fans First” philosophy with organizations worldwide.

Jesse Cole Net Worth & Income Sources

As of 2025, Jesse Cole’s net worth is estimated to be between $5-10 million USD (approximately ₹41-83 crores), though exact figures remain not publicly confirmed. His primary income sources include ownership of the Savannah Bananas franchise, speaking engagements, book sales, and merchandise revenue from the team’s extensive product line.

The Savannah Bananas generate substantial revenue through ticket sales, with games consistently selling out and maintaining extensive waiting lists. Additional income streams include corporate partnerships, media appearances, and licensing deals. Jesse’s speaking career has become increasingly lucrative, with his unique approach to customer experience making him a highly sought-after corporate speaker.

Jesse and Emily’s business empire extends beyond baseball, including their Airbnb properties on Tybee Island and various entertainment ventures. Their commitment to reinvesting in the community through initiatives like Bananas Foster demonstrates their approach to using their success for positive social impact. The couple’s financial success has allowed them to expand their foster care activities and continue growing their entertainment empire.

Fun Facts

Jesse Cole is known for owning over 100 yellow tuxedos and has never been seen at a public Bananas event without wearing one, making it his signature look. He is the not-so-proud promoter of the Grandma Beauty Pageant, the Human Horse Race, the Living Pinata, and Flatulence Fun Night, showcasing his willingness to embrace unconventional entertainment concepts.

The Savannah Bananas have a waiting list of over 500,000 people for tickets, making them more exclusive than many major league teams. Jesse’s team holds the Guinness World Record for the most fans to catch a foul ball for an out in a single game. He starts every morning by reading fan emails and personally responds to many of them, maintaining his connection to the Bananas community.

Jesse and Emily’s foster care work has directly impacted dozens of children’s lives, and their “Bananas Foster” initiative has inspired other sports organizations to engage in similar community outreach. The couple’s commitment to entertainment extends to their own family, with their son Maverick often appearing in promotional materials and social media content, truly embodying the family-friendly nature of their brand.

Summary & Outlook

Jesse Cole’s biography represents a masterclass in turning passion into profit while maintaining genuine care for community and fans. From his early days managing the Gastonia Grizzlies to building the Savannah Bananas into a national phenomenon, his journey showcases how dedication and innovation can lead to substantial financial success. With Jesse Cole’s net worth continuing to grow through his expanding entertainment empire, his marriage to Emily and their shared commitment to foster care demonstrate that true wealth extends far beyond monetary achievements.

Looking ahead to 2025 and beyond, Jesse continues expanding the Bananas brand with their world tour and potential “Banana Land” complex development. His influence on sports entertainment continues growing, inspiring other teams and organizations to prioritize fan experience over traditional approaches. The combination of his business acumen, entertainment vision, and genuine care for others positions him as a transformative figure in modern sports.

What’s your favorite Jesse Cole and Savannah Bananas moment? Tell us which innovative idea of theirs surprised you most!